SEO For Artists: Get Your Art In Google And Google Images

1. Ranking Your Website #1

 

Using an exact match domain (www.yourname.com) is the best way to do this. Make sure your website is built out completely with your portfolio, bio and other important pages.

It can take several months for new websites to reach the #1 result. You can speed this up by building out ALL your essential social media profiles (step 2), then posting updates on your social media/blog (Google wants to know you’re legit, and activity is the best way to do this).

If this isn’t enough, go to your web developer and say “install the Yoast SEO Plugin on my website then include my name in the homepage SEO title and meta description.” Or to do this yourself, install Yoast on your WordPress site by going to Plugins –> Add New (search Yoast and install it). Now go to your homepage and edit it. Scroll down and you’ll see where you can optimize your homepage for your name using the SEO title and meta description…

 

The SEO title and meta description are what appear in search engines (see the snippet preview) so you can write whatever you want here. Just make sure your name is in both fields, and write a nice meta description that doesn’t go over the 156 character limit.

 

2. Social Media Profile Optimization

Why social media is important for artist SEO…

  • Social media profiles rank high themselves
  • Profile photos are used in Google Images (photo below)
  • Google+ profiles are often shown on the right side of Google

The most important social networks are…

Make sure all profiles are 100% complete. Adding people to your network and posting updates is important for getting visibility and building credibility (rankings) with Google.

 

3. Google Images Optimization

Google Images is a big part of artist SEO. There are 3 main ways to do this…

1. Social Media Profile Photos
Your profile pictures are the main social media photos that will appear in Google Images.Before you upload your profile picture, label the image file as your name, then upload it.

2. Optimize Images On Your Website
The images on your homepage, bio, and the FIRST image you see when you open up a portfolio page are the ones most likely to appear in Google Images. Each of these should be “optimized” by using your artist name in the image file name and alternative text…

Images File Name. This is what the image is labeled on your computer before you upload it. Anytime you upload an image to the web, the file name will be associated with that image. To help search engines associate an image with your artist name, I recommend this format:

Artwork Description – Your Name

Alternative Text. Alternative text is also used to describe images to search engines. If you’re on WordPress, it will automatically use the file name as the alternative text, so skip this step. If you’re not running WordPress, there will either be an alternative text field or you will have to edit the HTML to do this (forward this article to your developer if need be)…

3. Wikimedia Commons
Sometimes this works, sometimes it doesn’t, but if Google Image optimization is important to you then it’s worth a try – I’ve had success with it. Just upload some photos of you or your artwork to Wikimedia Commons and include your name into the different descriptions they ask you for. There is a catch; people who click the photo in Google Images will be directed Wikipedia – not the most useful page unless it directs to a full Wikipedia page about you. Or you can actually get into Wikipedia like I did with René in step #5

 

4. Youtube Video SEO

Youtube videos can also appear in Google. This is called video seo and looks like this:

  • Create a video
  • Name the video file as your name
  • Upload it to Youtube
  • Upload a custom thumbail with the image as your name
  • Use your name in the video title/description
  • Don’t overdue it on the tags
  • Get more likes, views, comments by promoting it

 

5. Artist Wikipedia Page

While there’s obviously a huge benefit to getting into Wikipedia, I can tell you it’s not easy. I’ve gotten a few artists on Wikipedia including René Schuler and Laura Myntti but they have strict guidelines on whether you have enough sources, and they want non-bias content that has to be created in Wikipedia code. You can read about this on their biography of living persons (which is the type of page you’ll need to create), just be prepared to be confused.

If you need help getting into Wikipedia, drop me a line on my contact form. I usually don’t do Wikipedia articles but under the right circumstances I may consider it. Here’s how it looks…

If you found my article helpful and have a friend who would also benefit from reading it, please consider sharing it with him or her. I’m glad to answer any questions you have about artist SEO, Wikipedia, and the like. Just drop me a line in the comments below…